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As social media and digital marketing evolve, so should your company’s advertising strategies. Don’t be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level.

Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below. Read more…

More about Advertising, Marketing, Apps, Social Media, and Yec

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