Facebook updated the data available to advertisers via its custom audience pixel, giving them more ad-targeting options.

Reader Or Fialkov of Fialkov Digital alerted SocialTimes about the update, saying that advertisers now have access to information including:

  • Websites and web addresses
  • New events such as search and add to wish list
  • Total traffic
  • Events tracking
  • The ability to share custom audience pixels with other ad accounts via Business Manager

New documentation is available here.

Advertisers: What are your initial thoughts on this update?