Ello — the so-called anti-Facebook — is giving its users an easier way to engage with the content being posted to the site: a “love” button.

Most similar to Twitter’s “favorite” feature, Ello users can click a little heart underneath a post to both show support and save the post to a list.

Ello announced the feature in an email to members:

We’re excited to announce the new Loves feature on Ello. It’s the best way to let someone know you love their post — and the ultimate bookmarking tool, too.

Click the Love icon to love a post. Then use the Loves icon on top of the page to browse every post you’ve ever loved!

Readers: What are your thoughts on Ello so far?

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