With the National Basketball Association playoffs entering the conference finals stage Tuesday night, social-media-monitoring and analytics platform Engagor analyzed the eight teams that battled in the conference semifinals to see who scored on Facebook and Twitter.
Engagor found that:
- There were 2.1 million total mentions of the eight participating NBA teams, players, hashtags and keywords on Facebook and Twitter from May 3 through 17.
- The Golden State Warriors posted the highest fan-growth percentage on both Facebook (123,686 new likes) and Twitter (27,809 new followers).
- On Facebook, the Cleveland Cavaliers boasted the most fan engagement, while the Chicago Bulls were the most socially active club.
- The Warriors were tops in both engagement and activity on Twitter.
The players who drew the most mentions from May 3 through 17 were:
The most-used hashtags were:
And the teams with the most fan engagement during the period (total posts):
Readers: Have you posted on Facebook or Twitter about the NBA playoffs?