Facebook has added a Call Now to its local awareness ads.

The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October.

When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number, enabling them to get information or make reservations or appointments.

The Call Now button is available only for local awareness ads in the U.S.

The Get Directions button guides users to advertisers’ locations via their phones.

Readers: What do you think of the new Call Now button for Facebook local awareness ads?