Similar to Facebook’s Marketing Partners, Pinterest this week announced the Marketing Developer Partners program, a way to help businesses partner with marketing companies for greater success on the platform.

The launch partners are: Ahalogy, Buffer, CuralateExpion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. These companies have access to Pinterest’s Content Publishing Application Programming Interface (API). Pinterest is also opening up its Ads API in the U.S., and there are a limited amount of groups in beta for this.

Pinterest’s Jyri Kidwell blogged about the Marketing Developer Partners program:

People use Pinterest to plan their future, which is why content from businesses is essential in helping people discover the creative things they want to do next. With the right Pin, you can inspire someone to take action, whether that’s saving an idea for later or making a purchase from your website.

To help businesses establish a more valuable presence on Pinterest, we’ve launched Marketing Developer Partners (MDP), a program that helps businesses optimize and scale their Pinterest marketing and improves Pinterest for Pinners.

The MDP is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with our core value of putting Pinners first. We’re committed to helping these developers build custom tools and services on our APIs so businesses can use Pinterest more effectively.

Readers: What do you think of Pinterest’s MDP program?