If launching her own beauty line and record label wasn’t enough, YouTube beauty guru Michelle Phan announced today that she’s partnering with Endemol Beyond USA for their new lifestyle network, ICON.

Phan will be the creative director for Endemol Beyond, which currently boasts 500 million monthly views via its multi-platforms: YouTube, Yahoo, AOL, Amazon Fire TV, among others. The 27-year old will mentor other online personalities while cultivating a streamlined vision for the network.

Endemol Beyond, under the Endemol Shine umbrella, currently boasts over 500 million monthly views with its Premium Channel Network available across more than 20 platforms. Endemol Shine is best known for producing shows like American Idol, The Real Housewives of Atlanta, Man v. Food and more. Read more…

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