The Avon lady is smiling somewhere, as the manufacturer of beauty, household and personal-care products finished atop the February 2015 edition of The Love List from social relationship platform Hootsuite.
Hootsuite uses data from its uberVU unit to rank more than 450 of the top brands globally, giving them scores between one and 100 based on three key data points:
- Total number of brand mentions received.
- Sentiment score.
- Conversations about the brand during the past month containing the word \”love.\”
Hootsuite said in a release announcing the February Love List:
Avon took the No. 1 spot in February, jumping up from its January ranking of 26. Avon representatives harness the power of social media to help them sell, which has helped create a big fan base for the brand. Beyond reaching out to target customers through its own social channels, Avon has done great work to enable Avon sellers to promote the brand’s products and sales. Fans helped spread the word for Avon in February, giving the brand a boost in the Love List rankings with mentions and the highest sentiment score this month. With sales reps running their own Avon businesses, it’s no wonder Avon’s social conversations are a buzzing example of word-of-mouth marketing success.
A clear fan favorite, Starbucks has performed consistently well in every month of our Love List rankings. This month, part of the brand’s success was due to a celebrity tweet and clever brand response. Many people on social have discussed Taylor Swift’s hit, \”Blank Space,\” insisting that one lyric sounds like \”Starbucks lovers.\” The ever-social Swift (she has 53.7 million Twitter follows and 23.2 million Instagram followers) got in on the joke on Valentine’s Day.
Starbucks was quick to respond. Combine a timely Valentine’s Day holiday reference, a celebrity post for extra influence and a quick brand response? Starbucks certainly capitalized on three key social media success factors to see \”love\” in February.
Awards season took social by storm in February, and several media and entertainment brands saw success with their engagement tactics around the Grammy Awards and Academy Awards. From VH1 to BET, embracing brand-relevant and timely events kept this industry at the top of the Love List for the second month in a row.
The top 10 brands on the February 2015 Love List were:
Readers: Did any of your favorite brands make the February 2015 edition of The Love List from Hootsuite?
Astrid Larsen 